Pubb Builder Project Day 1👻

Hey, welcome welcome!🥁🎷🎺🎸  I am so glad that you made it to the 5-day course of Pubb Builder Project #Aliens👽. In the next 5 days, I will show you all the basics on how to start your own community. It will probably take 1-2 hours a day to finish them. I know some of you have a day job as well, so it can get a bit intense. but hold on tight, it will all be worth it on Saturday morning!

🛑 This is for paid member only, please do not share the content of the 5 day course.

Warning Wall

Before we start the camp, I want to get something outta the way. In order to create a safe space for all the builders, Pubb Builder Project has a <zero-tolerance policy> towards any behaviors that may endanger our safe space:

  • Hate speech in any forms 🚫
  • Putting others down 🚫
  • Mocking 🚫
  • Disrespect 🚫
  • Etc. 🚫

Happy we get that outta the way.😜 Now let's move on to Day 1 of Pubb Builder Project!

sorry for the mis-pronoucings in this video lol, but yeah, it's important. 

Today's Topic: Problem Space & Tracking

Part 1: Identify the problem❓🤷🏻‍♀️

A community is a product, it must solve a problem. Before you start any community or product, you need to identify the problem that people have.

This is 2020, people are busy with all the shit going on in their life. If you don't solve a problem, they won't show up. Think about this: people go to a running club because they want to run with som

eone, people go to board game shops because they want to play board games with people, entrepreneurs got on Indie Hacker because they want to learn and share with other entrepreneurs. For every community/product, you are solving a problem. Identify it before you go all in.

People often trip over on the same mistake: assuming that they know the problem. That is the last thing you want to assume. You want to actually know it by collecting data. Data is what navigate you out of the forest of terrible ideas. I have built stuff that nobody wants because I thought I know the problem but I never validated it by interviewing people.🎤

Identify your problem space by interviewing people, and you must ask the right question. For this, one of my friends recommended me Mom Test. It is a great book, you can get the PDF version for free online. It's not long, but it really teaches you how to ask the right question and do a good customer interview.

Interviewing people can be hard. I can't lie about that. You must be involved. The best advice one of my friends gave me was "go hangout at where they hang out." I found that working out really well. I spent one to two hours a day just to chat with people in different communities online and offline. I went to the cafeteria at the University of San Francisco just to talk to community builders. Even during the corona pandemic, I was really active on Indie Hacker. I sent out hundreds of emails to the clubs in USF and UCLA. I hopped on zoom once a day to interview community builders. You want to find out where your potential customers/members are going to be and interview them.

Here is my interview with USF intervarsity. And the notes that I took. My notes are not the best, The Mom Test gives a good way to do it, but that doesn't work for me. It's more important that you find the way that works for you. I always record my interview, you will be surprised that most of the people are super cool with it.

Kangle Lin, interview, community building

Interviewing people is a craft, you need to practice it. Don't be discouraged if you find it hard. You will get better and better at it as you do more and more interviews.

Part 2: Track your numbers 🔢

This might sound like something insignificant, but it can actually help you a lot. Nowadays most of the social platforms give you some sort of dashboard to review your data. Nonetheless, one thing I learned from the others and my own experience is that you want to track this manually. By manually I mean you should really count the numbers. By doing it manually, you gain a different awareness of your data. You become more sensitive and sometimes more excited when you see growth.
Find some numbers that work for you. I track users registered and the community registered on pubb.at. I just started my twitter, I just started to track that. And my metric for Pubb.at look like this (note: Interviews are not cumulative):

kangle lin course

Or you can also do it like this:

Kangle Lin

It's a simple metrics that you track daily/weekly. Knowing your metrics will assist you along the way and keep track of your progress. It is sad to see people doing all the hard works without realizing how much progress they actually went through. I have seen people who quit because they didn’t see their progress. Come on, let’s be honest. When you have 10 followers, you looked at the people with ten thousand followers and you felt like it’s unreachable. When you reach 100 followers, you look at the same person, you felt like it’s still unreachable. Naturally, most people give up at this point. Plus there is no guarantee of how long it will take from 10 to 100. It might take you a week? Or even a couple of months? It is easy to be discouraged. But if you really take a moment to calculate this, you will realize that you actually have grown 10 times! That is huge progress.

Ok, there is a lot of work to do, let's get into it!🏅

Assignment for Day 1:

  1. Read through the material carefully, like for real! Take a good 5 mins to just reflect on it for better digestion. (one of the most important assignments out of a day)🧠
  2. Record a concise video: introduce yourself and your project. ( I want to know you and your project!) 📽Upload to youtube, post the link in <share> channel
  3. Interact in places where your potential customers hang. I recommend Indie Hacker, it is a great platform to get good feedback.💾
  4. Interview at least one person, and post your thoughts on it. Post the link in <share> channel📝
  5. Post your matrics on <metrics> channel🧮
  6. Schedule a 1-1 meeting with me this week, let's have a chat!👩🏻‍💻
  7. Point out if there are any typo or things that doesn't make sense in the course, and email to kangle@pubb.at. Let's make this course better for the next cohort.

The reason why I want you to do a video is that being an entrepreneur/community builder, you want to be comfortable and confident to present yourself and your thoughts. It's another craft that we need to practice!

Here is a short one from me:

Here are couple ones that I did before this one (we all need to practice to be better):

this is what I went thru to make a "useable" video 😂

Hit me up for any question in  <general>, or by email. I am here for you!👨‍🦱

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