Wow! #Aliens, happy Tuesday! How was your first day? I hope it was not too intense. Today we got some more juicy content coming up. Buckle up for the ride! skrt skrt 🏎
Yesterday we talked about how to identify a problem and how to find our potential customer.💶 Now you probably have a framework for your community. If you don't have one or you think it's an unclear one, don't worry. It's a constant process. It will take time, both you and your community. But once you after you found the right question. It's time to dig a little deeper into how to get your early adopters!🐶
We all want a million people joining our community. That is very tempting. In the early stage of community building, quantity and quality is always a hard choice. In my opinion, there is really no wrong answer. But there is a better answer!😏
It's 2020. It's not 2000. People are busy on their Instagram or twitter or whatever they are on. It's almost impossible to just throw them anything and expect them to react.
In your early-stage building, Focus on quality, guys. When you first start to build a community, the last thing you want is to open it up to a lot of low-quality members. It is very tempting. Imagine, when you are just starting, you can’t handle 10,000 members at once. You will have to compromise your services. When you are only dealing with a small number of people, you can build a strong relationship with them. These people are going to be your early adopters who will later market your community for you with their experiences.
I handpicked my customer at the early stage. I did that not because it made me look cool. I did that because it was necessary. At the early stage of community building, your early customers decide what it is going to be. For a community, it's the vibe and feature.🏖🏝🌋
Pick the ones with the problem that you want to solve. You don’t want to end up with a lot of members who are here for your sub-feature. Here is an example for you. Last night my friend was telling me that the churches nowadays serve breakfast and coffee often, and a lot of people were just there for breakfast and coffee. Guess what happened when you take off those features? Most of them stopped coming. Guess what happened when you do that for a while? They ask for more additional services such as daycare services for their kids. You see the picture here. The church is trying to create a community of people who worship God. Because they had the wrong audience, to begin with, they end up not only have to focus on the wrong feature, their community is not serving its purpose.
Pick the right early adopters in your early stage will save your ass big time!👍
This is the biggest thing I want you to take home today. Build the TRUST. To gain someone, you much build a rapport relationship with them. To do that, you must offer them value. 🤲
The way to offer value is by providing what people want to hear. Maybe solve someone's problem. Never reply to someone with "yeah." or "thx". You got to offer them value. Every time someone comments under my post on Indie Hacker, I always try to reply to them with valuable content. 🙏
Here is an example from my Indie Hacker:
You can see more detail on the post. basically I commented my homepage link under a post. And this dude replied.
After my last reply:
Delivered him the value. After the length comments on Indie Hacker, we now have a relationship. I earned his trust!😝
If they deem your words as value, congratulations, you got a member in your community! In this case, is the online Indie Hacker community. But the principle is the same for any community. It doesn't matter if you are online or offline, people who have the need that you can solve? deliver the value. See, how easy it is to build a rapport relationship and earn your trust from them.😎
One thing I want to add on here is don't beat yourself up. I comment a lot, but good quality leads are fewer. Every 10 comments on IH, I might get 1 or 2 good leads. Every hundred comments on twitter, I might get 2 or 3 good comments back. Not everyone is going to like your comment, but it's ok. We only need to focus on the ones who need it!🤪
Lastly, it's never just about what you know. It's about doing it. When you are doing it, you might develop your own way of approaching people. And every situation is a bit different. So the best way to master the skill is to try it over and over again.❗️
Hit me up for any question in <general>, or by email. I am here for you!👨🦱